![]() Claudia Mazo, Senior Vice President of Retail, shared that Land’s End is excited to return to their customers in Pittsburgh. This store is the first company owned and operated Land’s End in Pennsylvania offering the brand’s iconic apparel. Land’s End chose to place their newest store location in the middle ground, a newly-reinvented hybrid mall. There are many retail locations to choose from in the Pittsburgh market, from premier malls like Ross Park Mall, with high-end stores like Louis Vuitton and Tiffany & Co., to outlet malls outside the city like Grove City and Tanger. The newest tenant of The Block is Land’s End, making their return to Pittsburgh after exiting their Sears partnership. The new tagline is ‘shop, eat, gather,’ offering a destination to shop, meet and hang out with friends. They have drastically reinvented the very first enclosed mall in Pennsylvania. Instead of shuttering and going out of business, the Block Northway has been completely renovated and is anchored by Nordstrom Rack, Saks Off 5 th, the Container Store and Dave and Busters. By 2014, the majority of the stores in Northway Mall were empty. As the tide started to turn for traditional shopping malls, anchor stores died off and occupancy at the mall started to decline. Anchored by a two-story Joseph Horne Company department store, it was the premier shopping center and destination for shopping in Pittsburgh’s northern suburbs for many years. Northway Mall was the first fully-enclosed shopping mall in Pennsylvania and featured the nation’s third glass elevator. Northway Mall first opened in 1953 as a strip mall, grew to become a destination flagship mall, struggled with occupancy and store closures and now has since fully re-invented itself into a new, winning concept. ![]() GDP.Īn example of how a mall near my home in Pittsburgh has transformed throughout the course of 55 years to stay relevant is The Block Northway. The amount was equivalent to $676 billion, 8% of the workforce, and 13% of U.S. By 1975, there were 30,000 malls accounting for more than 50% of the retail dollars spent. ![]() The World Atlas states that there were 4,500 malls in 1960 accounting for 14% of all retail sales in the U.S. In 1956, the Southdale Center opened in Edina, Minnesota as the first enclosed shopping mall in America. ![]() The shopping mall was initially created as a destination community center where people could come together to shop and interact socially.Īccording to the Atlantic, the first outdoor suburban shopping plaza opened in 1954 near Detroit. According to Lizabeth Cohen’s report From Town Center to Shopping Center: The Reconfiguration of Community Marketplaces in Postwar America, “malls were created as community spaces for scattered suburb-dwellers in the second half of the twentieth century.” With the explosion of suburban population by 43% between 19, commercial developers began constructing shopping centers. The growth of malls followed the migration of population out of cities towards suburbs, along with the growth of automobiles. Seeing all this evolution, I reflected on how and why shopping malls came into being in the first place. All this is giving shoppers a more diverse selection of stores than ever before. They are providing what digitally-native brands can’t offer online: physical stores as an extension of their brands. Many online direct-to-consumer brands are taking advantage of these short term and pop-up opportunities to create experiential retail activations. This minimizes risk by enabling brands to test the market and location before committing. Mall developers are leveraging these closures as a chance to offer exclusivity and newness with pop-up opportunities and short-term retail strategies in the new retail landscape. Sourcing Journal reported that retailers are already planning 1,800 store closures in 2019 in the apparel sector alone. In December 2018, USA Today shared data analytics from firm Thasos that mall traffic was up 2 percent during the 48-hour period that began on Black Friday morning.Ĭommercial mall developers are also rethinking their long-term lease tactics. With many malls being anchored by bowling alleys or Dave & Busters, new traffic is being driven by those properties. Wisely, the re-invention of malls is relying heavily on experiential and entertainment environments.
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